What truly drives employee behavior? How do their real, unconscious motives compare do what they claim they need to be more motivated to work? How can cognitive biases be used to manage change effectively? How can you get our irrationality to work to your employee and company benefit, not against you?

Behavioral economics provides practical knowledge that will help you better understand what really drives human behavior. Thanks to the behavioral approach, you can effectively design positive employee experiences and learn what your people at your organization need to like their work, to feel fulfilled and happy and, as a result, to be more motivated, productive and engaged.

Behavioral Economics in HR and Management

Behavioral economics can be applied in all areas of business where we're dealing with people and their behavior, including HR and management. Indeed, the behavioral approach is a perfect addition to a more classical approach to management, where initiatives are often based on declarations and employee surveys. 

The behavioral approach will help you to: 

• Optimize HR processes and develop ready-to-implement initiatives aimed at improving employee satisfaction and engagement at every stage of employee lifecycle.

• Improve internal and external communication and develop persuasive messages.

• Build a better employer brand.

• Optimize compensation schemes and non-monetary benefit systems in a way that doesn't decrease your employees' intrinsic motivation to work.

• Enhance recruitment process to hire better employees.

• More effectively manage change.

• Improve the quality of business decisions by understanding managerial cognitive biases.

• Increase employee motivation, productivity, and well-being by understanding the real factors behind professional and life satisfaction.