Top 5: Behavioral Science TED Talks for Marketers
May 26
·
Reading time: 81 minutes
Below you'll find another #Top5 list, this time with the Top 5 TED(x) Talks on application of behavioral science in marketing.
Enjoy!
#1: Rory Sutherland on sweating the small stuff and why the Devil is in the detail
#2: Barry Schwartz on the paradox of choice
#3: Tricia Wang on why big data may not be the answer to all of your business challenges
#4: Joe Gebbia on how Airbnb uses design thinking i behavioral science to build trust
#5: Sendhil Mullainathan on how to use choice architecture to solve important consumer problems
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Global warming is one of the toughest problems to solve if we consider how our irrational minds work. This is why I support World Land Trust, a foundation that does great things to protect ecosystems around the world.
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