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Biblioteka

Behavioral Economics for Business

How the Insights of Behavioral Economics Can Transform Your Business
Peter Burow

Alchemy

The Surprising Power of Ideas That Don't Make Sense
Rory Sutherland

Focus: Jak mózg reaguje w obliczu zagrożenia?

Podczas ataku na WTC niektórzy spokojnie sprzątali biurka
Mirosław Konkel

How Change Happens

Cass R. Sunstein

Mama's Last Hug

Animal Emotions and What They Tell Us about Ourselves
Frans de Waal

The Optimism Bias

Tali Sharot

The Behavioural Insights Team Annual Report

Edycja 2017-2018
Behavioural Insights Team

Applying Behavioural Insights to Labour Markets

How behavioural insights can improve employment policies and programmes
Behavioural Insights Team

Dollars and Sense

How We Misthink Money and How to Spend Smarter
Dan Ariely, Jeff Kreisler

The Persuasion Code

How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
Christophe Morin
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